Italian Business - Ultural, the future of tradition

Now in its third generation, Ulturale, the historic brand of Neapolitan haute couture. who became famous for his ties worn by businessmen, politicians, show business stars and even heads of state, is projecting into the future, thanks in part to theentry of new referral partners aiming to conquer the international market.

Ulturale's creations tell a story of passion, craftsmanship, workmanship totally made in Italy

Founded in 1948 and Became famous la for the seven-fold tie the hallmark of masculine elegance, Ulturale's creations tell a story made of passion, craftsmanship, totally made in Italy workmanship from exclusive fabrics, but also of all-Neapolitan creativity such as that condensed in the "Tiè", inside of which is a gold and coral lucky horn.

Synonymous with masculine elegance, Ulturale has won the loyalty of the most refined and discerning customers and, over the years, has expanded wisely its range of exclusive garments, designed and packaged as unique creations.

Today the Ulturale brand, acquired by new ownership, is leaning toward a new phase of growth. The new key shareholders are two entrepreneurs and managers: Pierfrancesco Barletta, new company president, and Raphael Caporali, new chief executive officer. The former is already active in the communications and media sector, the latter in the catering and restaurant sector. Important new partners may also join soon.

Innovation strongly rooted in tradition, the craftsmanship of workmanship, the uniqueness of each creation and the choice of the most exclusive materials will be confirmed as the founding features of the DNA of the Neapolitan maison that the new corporate structure wants to lead to the conquest of international markets by bringing the culture of the tie and accessories into the wardrobes of those "global" customers who look to the handcrafted quality of elegance made in Naples.

"The goal," says the new CEO, Raphael Caporali, " is to further grow this historic brand; an excellence that we want to remain firmly rooted in its historical roots in the territory and in the creation of beauty, while at the same time projecting itself into the world by making Ulturale one of the symbols of high-end Made in Italy."

https://www.affaritaliani.it/amp/milano/ulturale-il-futuro-della-tradizione-881126.html

 



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