Article: Robbreport.com - Tié, the perfect tie
Robbreport.com - Tié, the perfect tie
It is skilled hands that create a unique product. Every detail, every step of the workmanship, all handcrafted, contribute to creating one of the symbols of Italian haute couture: the Ulturale tie, found in the wardrobes of entrepreneurs, politicians, showmen and even heads of state.
The skilled hands are those of Vincenzo Ulturale, who give life to a unique story made of passion, craftsmanship and totally made in Italy workmanship, such as the seven-fold tie, made from a single piece of fabric and distinguished by details that make it an exclusive product: the closing stitch on the back, sewn higher up, or the movable "friction thread" that makes the tie incredibly soft, or even the inner core made only of natural fibers and the cut made exclusively at 45, which implies a greater use of fabric but ensures that the tie does not twist.
The details of Ultural
Apparently subtleties, which, however, make the difference between a common product and a unique garment. Alongside the attention to detail is the inventiveness typical of Neapolitan tailoring capable of combining elegance and creativity, as in the "Tié" tie, an ironic linguistic cast of the English word "tie." It is the lucky tie, inside of which is inserted a small horn of coral and gold.
Ulturale's story is also one of continuous growth since the 1980s, which has seen the opening of boutiques in the most prestigious streets of Naples, Rome and Milan and the expansion of the range from scarves to scarves, from swimwear to shirts.
The new management
Today, the brand, which sees the entry of new majority shareholders, is projecting itself into the future. The new key shareholders are two entrepreneurs and managers: Pierfrancesco Barletta, president, and Raphael Caporali, managing director. The former is already active in the communications and media sector, the latter in the catering and Tié, the perfect catering tie.
Innovation strongly rooted in tradition, the craftsmanship of workmanship, the uniqueness of each creation and the choice of the finest materials are confirmed as the founding features of the DNA of the Neapolitan maison, which the new corporate structure wants to guide to the conquest of international markets.
"The goal," says Caporali, "is to make this historic brand grow further; an excellence that we want to remain firmly rooted in its historical roots in the land and in the creation of beauty while at the same time projecting itself into the world."
Written by Ulturale Ltd.